If You’re Not Searched, You Don’t Exist

Every day, millions of people type questions, ideas, and problems into Google, hoping to find solutions. Some topics become the most searched on the internet, shaping conversations, businesses, and even careers. What does this mean for you as a professional or business owner? A lot more than you might think. The way the world searches affects not just global trends but also individual personal brands. And if you’re not paying attention to this, you might be losing out on credibility, authority, and opportunities—without even realizing it.

Imagine two professionals in the same industry. One understands what people are searching for, aligns their personal brand with those discussions, and contributes valuable insights. The other ignores it, assuming their expertise alone is enough to stand out. Who do you think gets more visibility, recognition, and opportunities? The answer is obvious. Today, personal branding isn’t just about what you know—it’s about knowing what the world is talking about and positioning yourself as a relevant voice in that conversation.

Google searches reveal what people care about, what concerns them, and what excites them. If you strategically align your personal brand with trending topics, you become more discoverable, relatable, and in demand. It’s why some thought leaders dominate their industries while others, equally skilled, remain invisible. The difference? One speaks directly to what the world is already interested in. This isn’t about chasing trends mindlessly but about positioning yourself as the go-to expert for the right topics at the right time.

Let’s say you’re a business coach, and a sudden surge in searches shows that people are desperately looking for guidance on navigating AI in their careers. If you recognize this trend and share valuable insights on LinkedIn, create a webinar, or even write an article addressing their concerns, you instantly become more relevant. When people search, they find you. When they read your content, they start seeing you as an authority. And when they need professional help, guess who they’ll think of first?

This applies to professionals as well. Suppose you’re a corporate leader, consultant, or freelancer. If you ignore what your industry is searching for, you might keep speaking about things that are no longer as relevant. But if you understand the most searched topics, you can shape your personal brand to stay ahead. The key is to consistently create content, share insights, and engage in discussions around what truly matters to your audience right now.

And here’s where the real power lies: credibility and visibility compound over time. When you repeatedly show up in conversations people are already invested in, you don’t just attract attention—you build trust. The more people see your name attached to valuable insights, the more they recognize you as an industry leader. This leads to speaking opportunities, collaborations, media features, and business growth. Meanwhile, those who fail to adapt become obsolete.

The real question isn’t whether Google trends impact personal branding—it’s whether you’re willing to leverage them to your advantage. You can either stay ahead of the game by being part of the conversation or risk fading into the background while others take the spotlight. The choice is yours.

If you’re serious about elevating your personal brand and ensuring you remain relevant in a world driven by online conversations, I can help. As a mentor, I work with professionals and business owners to strategically position themselves where opportunities exist—before everyone else catches on. Let’s make sure you’re seen, heard, and remembered for the right reasons.

In order to do a quick reality check, I’d like you to search your name on google and see whether or not you/your profile shows up. Check what is the ranking of your profile and what are the relevant topics your profile is being showed under. Interesting, isn’t it? Let me know on:

LinkedIn: https://www.linkedin.com/in/divyaaadvaani

Instagram: https://www.instagram.com/suaveu6

YouTube: https://youtube.com/@suaveu

(The author is a personal branding expert. She has clients from 14+ countries. Views personal.)