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By:

Abhijit Mulye

21 August 2024 at 11:29:11 am

New icon of party loyalty amid world of turncoats

Mumbai: In the competitive landscape of Mumbai’s municipal politics, Akshata Tendulkar has emerged as a symbol of ideological steadfastness and party loyalty. Known as a “staunch Hindutva voice” in the Mahim-Dadar belt, she has navigated a political terrain historically dominated by regional heavyweights like the Shiv Sena (UBT) and the Maharashtra Navnirman Sena (MNS). The Mahim-Dadar area has long been the ideological heart of Mumbai’s politics. For a BJP leader to carve out a niche as a...

New icon of party loyalty amid world of turncoats

Mumbai: In the competitive landscape of Mumbai’s municipal politics, Akshata Tendulkar has emerged as a symbol of ideological steadfastness and party loyalty. Known as a “staunch Hindutva voice” in the Mahim-Dadar belt, she has navigated a political terrain historically dominated by regional heavyweights like the Shiv Sena (UBT) and the Maharashtra Navnirman Sena (MNS). The Mahim-Dadar area has long been the ideological heart of Mumbai’s politics. For a BJP leader to carve out a niche as a prominent proponent of Hindutva in this specific geography is a significant feat. Tendulkar’s rise is attributed to her vocal and uncompromising stance on cultural and religious identity, which has resonated with a traditional voter base that feels a deep connection to the Hindutva narrative. In an era where political affiliations are often fluid, Tendulkar’s career reached a defining moment during the seat-sharing negotiations of the Mahayuti alliance. When her preferred ward was allocated to the Shiv Sena (Eknath Shinde faction) as part of the coalition agreement, she faced a difficult choice: switch banners to stay in the race or stand down. Striking Aspect The most striking aspect of Tendulkar’s profile is her refusal to compromise on her political identity for the sake of an electoral ticket. Recognizing her local influence and the strength of her “Hindutva voice,” the Shiv Sena reportedly offered her a ticket to contest the election under their “bow and arrow” symbol. While many politicians today—often referred to as “turncoats”—regularly cross party-lines to secure power, Tendulkar chose a different path. She famously declined the offer, insisting that she remained committed to the Bharatiya Janata Party (BJP); that she would only contest as a candidate representing the party she had served and that her loyalty to the organisation outweighed her personal ambition for office. Rare Precedent “This is a very rare example of party loyalty in today’s times. I’m happy that such examples can be found only in the BJP,” said city BJP spokesperson Niranjan Shetty. He also highlighted that by choosing to withdraw from the race rather than abandon her party’s flag, Tendulkar set a rare precedent in contemporary Maharashtra politics. Her decision reinforced her image as a leader driven by conviction rather than opportunism. “She has earned the leadership by her fearless acts and uncompromising nature when it comes to issues related to Hindutva,” said senior RSS worker from Dadar area, Ramesh Deole. “Her decision today will be remembered for times to come,” he added. While it might be a ‘Political Harakiri’ in opinion of a few political analysts. But, with her act today she has actually given herself a larger identity. Today, she is viewed not just as a local leader from Ward 192, but as a “distinct example of loyalty.” Her background as a fierce advocate for Hindutva remains her calling card, making her a critical asset for the BJP in the heart of Mumbai. In a city where political winds shift rapidly, Akshata Tendulkar stands as a reminder of the power of ideological consistency.

Indecision Kills Personal Branding

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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