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21 August 2024 at 10:20:16 am

Holy Contracts

The Kumbh Mela is supposed to be a celebration of faith. But in Maharashtra, it is beginning to look rather too much like an opportunity for fraudsters. For the BJP-led Mahayuti, the alleged Kumbh Mela scam is a potentially damaging test of political credibility and an unwelcome headache for Minister Girish Mahajan. The arrest of Tanay Mahajan, described as a distant relative of the Minister, in an alleged racket involving fake Kumbh work orders has handed the Opposition an opportunity it...

Holy Contracts

The Kumbh Mela is supposed to be a celebration of faith. But in Maharashtra, it is beginning to look rather too much like an opportunity for fraudsters. For the BJP-led Mahayuti, the alleged Kumbh Mela scam is a potentially damaging test of political credibility and an unwelcome headache for Minister Girish Mahajan. The arrest of Tanay Mahajan, described as a distant relative of the Minister, in an alleged racket involving fake Kumbh work orders has handed the Opposition an opportunity it will be eager to exploit. The scale of the alleged fraud makes the matter particularly serious. Police say fake work orders were shown for projects worth around Rs. 591 crore and that those who came forward were allegedly cheated of Rs. 305 crore. One complainant alone is said to have lost Rs. 2.17 crore. The documents allegedly bore the Government of India emblem and the name of the Nashik-Trimbakeshwar Kumbh Mela Authority. Mahajan has sought to distance himself from the accused, calling him a “gone case” and saying criminal cases had previously been registered against him. He has also urged strict action against everyone involved. But politically, the Minister’s proximity to one of the accused makes the episode difficult to quarantine as an ordinary fraud case. The Fadnavis government’s larger problem is one of perception. The Kumbh Mela is one of Maharashtra’s biggest public undertakings, involving enormous expenditure, infrastructure contracts and administrative machinery. If fake work orders worth hundreds of crores could circulate convincingly enough to extract money from contractors, questions will inevitably be asked about the safeguards surrounding the real tendering process. Mahajan’s clarification that Kumbh tenders are processed online, and that genuine work orders are not issued in the names of individual officials or accompanied by unauthorised QR codes, raises the obvious question: why did the alleged racket find enough room to operate in the first place? The timing makes the political challenge sharper. The Kumbh controversy comes on the heels of allegations surrounding the recent theft of Ram Mandir donations in a BJP-ruled state. A succession of controversies can create a narrative about institutional laxity on part of the ruling party at the Centre and in Maharashtra. The answer must be radical transparency. The police must follow the money, identify everyone who prepared or circulated the forged documents and establish whether anyone inside the system enabled the racket. The government should simultaneously publish a clear account of Kumbh tenders, safeguards and authorisations. The Kumbh should be an exercise in public administration, not an invitation to private profiteering. If the Mahayuti wants to prevent this alleged scam from snowballing into a larger political embarrassment, it must demonstrate that the state and not its middlemen, is in charge.

Indecision Kills Personal Branding

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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