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By:

Prithvi Asthana

20 August 2025 at 5:20:30 pm

Employee says the fire alarm did not go off

Many officials could not use fire extinguishers Mumbai: In a tragic incident a large fire broke out in the basement of Aaykar Bhavan, the Income Tax office located on Maharshi Karve Road at Churchgate in Mumbai on Monday. According to the sources, the fire broke out at 1:30 pm, but the Mumbai Fire Brigade received the initial call at 2:01 pm and officially declared it as Level-I fire around 2:15 pm. No casualties were reported in the incident and all the employees were rescued from the...

Employee says the fire alarm did not go off

Many officials could not use fire extinguishers Mumbai: In a tragic incident a large fire broke out in the basement of Aaykar Bhavan, the Income Tax office located on Maharshi Karve Road at Churchgate in Mumbai on Monday. According to the sources, the fire broke out at 1:30 pm, but the Mumbai Fire Brigade received the initial call at 2:01 pm and officially declared it as Level-I fire around 2:15 pm. No casualties were reported in the incident and all the employees were rescued from the building. As the building has a centralised air conditioning system and all the windows were closed the smoke from the fire spread rapidly throughout the building. The thick smoke also spread to the surrounding areas pf the building. Around 23 vehicles of the Mumbai Fire Brigade (MFB) were engaged under the intense operation to extinguish the fire from different gates at the building. Backup ambulances police officials, and the BEST staff, were also seen at the site. The MFB deployed a DFO, ADFO, three Senior Station Officers and two Station Officers, along with three fire engines, one CFF, three jet units, one AWTT, one MWT, one WQRV, one TTL and one ALP. Specialised equipment including aerial ladder platform was deployed to evacuate people from the upper floors. Two people, a male and a female were rescued from the Guest House at the seventh floor of the building. Firefighters were successful in rescuing the staff on the lower floors as well. According to an employee, who requested anonymity said, “The fire broke out at 1:30 pm when the staff was having lunch, but the fire alarms did not go off.” “We were not allowed to exit from the main gate,” he added. The employee said, “The fire was confined to the basement and the smoke went up to all the floors of building.” Asked about the loss, the employee said, “As the fire broke out in the godown no person was injured. But the records kept in godown that are mostly old records have been burnt.” When asked about the fire drill protocol, the employee said, “The office staff did not know how to use the extinguishers, a possible reason why the fire’s intensity kept increasing.” Officials did not confirm the cause of the fire and or damage caused in the basement area. The Aaykar Bhavan, Income Tax office is multi-storey government building that serves as a workplace for a large number of Income Tax officials.

Indecision Kills Personal Branding

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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