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By:

Quaid Najmi

4 January 2025 at 8:56:24 pm

Aaditya bats for ‘truth’

Mumbai: Two days after the Central Bureau of Investigation (CBI) registered a FIR in the Disha Salian case, Shiv Sena (UBT) MLA and ex-Minister Aaditya Thackeray broke his silence – to proclaim that he would “fight for truth and against injustice”, here on Wednesday. “For the sake of truth, against injustice, our fight will continue,” vowed Aditya, daring his opponents that all attempts to silence him through ‘politically motivated character assassination’ will not succeed. Thackeray Jr’s...

Aaditya bats for ‘truth’

Mumbai: Two days after the Central Bureau of Investigation (CBI) registered a FIR in the Disha Salian case, Shiv Sena (UBT) MLA and ex-Minister Aaditya Thackeray broke his silence – to proclaim that he would “fight for truth and against injustice”, here on Wednesday. “For the sake of truth, against injustice, our fight will continue,” vowed Aditya, daring his opponents that all attempts to silence him through ‘politically motivated character assassination’ will not succeed. Thackeray Jr’s assertion came after the CBI recorded the statement of Disha Salian’s father Satish Salian as per the September 2 directives of the Bombay High Court handing over the case probe to the central agency. Taking to X today, Aaditya said: “To stop the dust of rumors once again, I'm stating only and only the facts! Let’s cut through the noise and talk facts, once again. I have never met Disha Salian, nor did I have any acquaintance with her, or have known her." Nevertheless, Aaditya said that for the past six years, due to political motives arising out of personal enmity and with the intent of character assassination, “some people have been deliberately trying to link my name to this unfortunate incident repeatedly, despite there being no evidence or connection whatsoever”. With an apparent tinge of regret, the SS (UBT) MLA said that the false discussions on television channels and media trials carried out through empty bluster cannot alter the truth. “Loud TV debates and media trials do not change the facts. Let the official re-investigation proceed without malicious distractions and relentless smear campaigns run by vested interests without a single shred of evidence and truth is highly unfortunate,” Aaditya said. The controversy dates back to June 2020, when Disha Salian, 28, a celebrity manager who had worked with the late actor Sushant Singh Rajput, died after falling from a high-rise building in Malad. The Mumbai Police initially investigated the death as an accidental-death matter and subsequently concluded there was no foul play. Later however, her father Satish Salian challenged the handling of the case and sought a fresh investigation. Allowing his plea, the high court ordered the CBI to register an FIR and conduct a substantive investigation with an open mind into the circumstances surrounding her death. Crucially, the court also stated that it was not making findings against any individual and directed that no person be treated as an accused unless material emerged during investigations.

Indecision Kills Personal Branding

Writer: Divyaa Advaani 
Divyaa Advaani 
Jan 17, 2025
3 min read

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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