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By:

Rajendra Joshi

3 December 2024 at 9:20:26 am

Centre pushes for early sugarcane crushing

Mills seek special subsidy Kolhapur: Despite an estimated 30-40 lakh tonnes of sugar being available in excess of domestic demand, the Centre is stepping up efforts to keep sugar prices under control. The Union Food Ministry has urged Maharashtra, Uttar Pradesh and Karnataka to advance the 2026-27 sugarcane crushing season so that fresh sugar reaches the market before the existing stock is exhausted. Sugar mills, however, say an early start will come at a cost. They are seeking special...

Centre pushes for early sugarcane crushing

Mills seek special subsidy Kolhapur: Despite an estimated 30-40 lakh tonnes of sugar being available in excess of domestic demand, the Centre is stepping up efforts to keep sugar prices under control. The Union Food Ministry has urged Maharashtra, Uttar Pradesh and Karnataka to advance the 2026-27 sugarcane crushing season so that fresh sugar reaches the market before the existing stock is exhausted. Sugar mills, however, say an early start will come at a cost. They are seeking special financial assistance to compensate for the likely fall in sugar recovery and the reduction in cane weight that could result from crushing in October. India produced around 280 lakh tonnes of sugar last season. The season began with stocks of nearly 50 lakh tonnes, while annual domestic consumption is estimated at around 280 lakh tonnes. With about 35 lakh tonnes expected to remain in stock by September 30, the Centre wants the new season’s production to start flowing into the market without waiting for the traditional crushing cycle. Maharashtra, Uttar Pradesh and Karnataka account for nearly 80 per cent of India’s sugar production. The Union Food Ministry has therefore written to the chief ministers of the three states, asking them to bring forward the start of the 2026-27 crushing season. The push comes against the backdrop of a sharp movement in sugar prices. Ex-mill prices had earlier climbed to around Rs 68 per kg, pushing retail prices close to Rs 80 per kg. Following a series of measures by the Centre, ex-mill prices have since declined to around Rs 41 per kg. Yet, the government is looking at further measures to bring prices down and ensure that stocks move into the market. One such measure has been the approval of imports of one million tonnes of raw sugar. Since initial applications covered only around eight lakh tonnes, the Centre has invited applications for the remaining quota. It has also reduced the permissible stockholding limit for traders from 400 tonnes to 200 tonnes. The next major point of discussion will be the meeting convened by Union Food and Public Distribution Secretary Sanjeev Chopra with the sugar industry in New Delhi on September 8. The secretaries of Maharashtra, Uttar Pradesh and Karnataka have also been invited. West Indian Sugar Mills Association (WISMA) president B. B. Thombre said the Centre was pushing for crushing to begin around the middle of October. Traditionally, most mills in Maharashtra begin operations around November 15, largely because sugarcane harvesting labour becomes available only after Diwali. The industry is, however, willing to explore an early start between October 20 and 25. But early crushing could have significant implications. According to Thombre, sugar recovery could fall by around 1.5 percentage points, while the weight of sugarcane supplied by farmers could decline by 10-15 per cent. The industry will therefore seek special assistance for cane crushed between October 15 and November 15. At the September 8 meeting, it plans to demand a subsidy of Rs 500 per tonne for sugar mills and Rs 300 per tonne directly for sugarcane farmers.

Indecision Kills Personal Branding

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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