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By:

Uday Jogalekar

13 May 2026 at 3:25:14 pm

From Pracharak to Minister: My Memories of Dilipda

Long before he became a minister, Dilipda had already earned our respect through his simplicity, discipline, and warmth. In 2007, my job brought me to Kolkata. Once there, I began attending the local RSS shakha and gradually became involved in Sangh work. I first met Dilipda during a visit to a swayamsevak’s home. Coincidentally, that same year, he had been appointed to our division. As everyone introduced themselves, Dilipda casually asked me in Marathi, “How are you finding Bengal?” Hearing...

From Pracharak to Minister: My Memories of Dilipda

Long before he became a minister, Dilipda had already earned our respect through his simplicity, discipline, and warmth. In 2007, my job brought me to Kolkata. Once there, I began attending the local RSS shakha and gradually became involved in Sangh work. I first met Dilipda during a visit to a swayamsevak’s home. Coincidentally, that same year, he had been appointed to our division. As everyone introduced themselves, Dilipda casually asked me in Marathi, “How are you finding Bengal?” Hearing a Bengali pracharak — a full-time RSS worker devoted to organisational work — speak fluent Marathi came as a pleasant surprise to me. From that moment onwards, my interactions with Dilipda increased, and I gradually began to understand the many dimensions of his seemingly simple personality. Coming from Maharashtra, where Sangh work generally faced non-violent opposition, adapting to Bengal — where the opposition was often violent — was not easy. In that atmosphere, I learnt from Dilipda how to remain enthusiastic while also keeping fellow workers motivated and active. I often accompanied Dilipda during his visits to our area. He had a remarkable ability to blend effortlessly into any household, warmly enquire about every family member, and make everyone feel as though he were one of their own. Before being appointed to Kolkata, Dilipda had served as an RSS pracharak in the remote Andaman Islands from around 1999–2000 until 2007. Based in Port Blair, he worked under difficult conditions despite limited travel and communication facilities, diverse tribes speaking different languages, and a local mindset that often kept outsiders at a distance. He would often share positive experiences from his years in the Andamans but never once spoke about the hardships he endured. Despite working in such difficult conditions, he never mentioned his personal discomforts. This ability to remain free of complaints despite adversity is a hallmark of a pracharak, and Dilipda embodied it completely. He possessed the rare gift of finding positivity even in challenging situations. Excellent Cook In Bengal during 2007, Sangh work had not yet expanded to the scale it has reached today. At times, pracharaks had to cook their own meals, and this had made Dilipda an excellent cook. Whenever he returned to the city from his travels, our group would eagerly gather to enjoy his khichdi. Our area, Bidhannagar, was located in Salt Lake, a relatively prosperous locality. Adjacent to it were a few underprivileged settlements, and we would occasionally visit the nearby market. To reach the market from Salt Lake, one had to cross a wooden bridge, where the toll was 25 paise for pedestrians and one rupee for bicycles. Observing the difficulties faced by people in those settlements, Dilipda once suggested starting some sewa (service) activity there. That eventually led to the establishment of a homoeopathic clinic in the locality. While setting up the clinic, Dilipda effortlessly guided us through every stage of planning — what arrangements were needed, how the process should be structured, and what challenges might arise. It felt as though the entire plan was already mapped out in his mind. As the clinic became operational, we began noticing the educational difficulties faced by the local children. English, science, and mathematics were particularly challenging subjects for them, which eventually led to the start of a study centre. The idea of involving engineers from Salt Lake’s IT companies also came from Dilipda. Later, by bringing together IT professionals, an “IT Milan” initiative was started, and many of them eventually became swayamsevaks actively involved in Sangh work. Remarkable Ability At the time, the CPM government was in power in Bengal, and there were many obstacles to conducting shakha activities. Dilipda constantly guided us on overcoming these challenges. He had a remarkable ability to identify work that could bring meaningful change, plan it carefully, and execute it with determination and effectiveness. Whether it was service activities, daily shakha work, or handling sensitive cases related to “Love Jihad", Dilipda consistently displayed dedication, clarity of thought, a fighting spirit, and an unwavering readiness to work tirelessly toward the objective. What amazes me even today is that a pracharak like Dilipda — someone far ahead of us in age, experience, and accomplishments — would interact so casually and warmly with ordinary swayamsevaks like us, placing a hand on our shoulders and speaking as though he were a close friend. In 2009, I was transferred back to Mumbai, bringing my Kolkata chapter to an end. Later, in 2014, I learned that Dilipda had been given responsibility in the BJP. And now, in 2026, the BJP forming a government on its own strength speaks volumes about its contribution and leadership. Today, Dilipda has become a minister, and many titles and honours will naturally be associated with him. But to us, he will always remain simply "Dilipda". (The writer is an entrepreneur based in Kalwa, Thane.)

Indecision Kills Personal Branding

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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