‘Save Sharia’ campaign feeds Hindutva politics

Mumbai: Prominent Muslims and others have slammed the All India Muslim Personal Law Board’s ‘Save India, Save Sharia’ nationwide campaign, alleging that it could deepen polarization while willy-nilly supporting the very forces the AIMPLB claims to oppose. Launched on Sep. 17 – coinciding with Prime Minister Narendra Modi’s 76th birthday – the AIMPLB’s 3-month-long campaign is aimed at mobilizing public opinion around protecting the Constitutional rights, preserving the Muslim Personal Law...

min read

‘Save Sharia’ campaign feeds Hindutva politics

Mumbai: Prominent Muslims and others have slammed the All India Muslim Personal Law Board’s ‘Save India, Save Sharia’ nationwide campaign, alleging that it could deepen polarization while willy-nilly supporting the very forces the AIMPLB claims to oppose. Launched on Sep. 17 – coinciding with Prime Minister Narendra Modi’s 76th birthday – the AIMPLB’s 3-month-long campaign is aimed at mobilizing public opinion around protecting the Constitutional rights, preserving the Muslim Personal Law within the framework of safeguarding India’s pluralistic and democratic character. The AIMPLB leaders said they are soliciting support of people, intellectuals, activists, social and religious organisations who value justice, democracy, peace and the Constitution, to strengthen constitutional supremacy, the rule of law, justice and equality, religious freedom, social harmony and national unity. Around 100 progressive Muslim and non-Muslim intellectuals, activists, organisations and supporters have warned that what the AIMPLB presents as a defence of constitutional rights, religious freedom and Muslim identity "could deepen divisions, and may provide political ammunition to right-wing forces". The progressive have accused AIMPLB of selectively invoking Art. 25-30 of the Constitution related to Religious Freedom, while ignoring that these rights are explicitly subject to public order, morality, and health. Moreover, they conveniently bypass Articles 14 and 15, which guarantee equality before the law and prohibit sex or religion-based discrimination. “Following the 2024 Lok Sabha elections where civil society and opposition parties rallied under 'Save the Constitution', the AIMPLB's campaign inadvertently gave the Bharatiya Janata Party (BJP) and the Sangh Parivar a platform to posture as defenders of constitutional norms. Ahead of crucial state assembly elections, this campaign reinforces false narratives and fuels propaganda that Indian Muslims reject the law of the land,” said the intellectuals. They pointed out how the so-called ‘God-given Shariat Law’ in India is nothing but man-made personal laws and ‘male interpreted patriarchal interpretations’, defended by the AIMPLB. In its September 2016 Supreme Court affidavit in the Triple Talaq case (Sayara Bano v/s. Union of India), the AIMPLB’s affidavit claimed divorce rights belong primarily to husbands because men allegedly possess ‘greater power of decision-making’ and ‘control emotions’. It even argued that without a quick separation option, a husband ‘may resort to illegal, criminal ways of murdering or burning her alive’ - a disturbing rationalization of domestic violence. Claiming these laws are divine, the AIMPLB admitted that “India is a patriarchal society, and therefore personal laws of all communities are aligned with the patriarchal notion...” The progressives countered that Muslim-majority nations globally including Pakistan, Bangladesh, Tunisia and Morocco have codified and reformed personal laws to protect women's rights. “Millions of Muslims live in secular democratic nations with uniform family codes without putting ‘Islam in danger’. The Muslim community’s current legal predicament in India is the direct result of the AIMPLB and conservative leaders failing to proactively reform and codify Muslim Personal Law,” said the progressives sharply. They said that genuine family law reform must guarantee Muslim women equal rights regarding minimum marriage age, abolition of polygamy, mutual divorce, equal inheritance, child custody, adoption, and a ban on female genital mutilation and halala. While secular political parties rarely support the rights of Muslim women, the BJP and the Hindu Right wing do so with an obvious motive: ‘communal polarization’, said the progressives. “The sangh parivar sheds crocodile tears for Muslim women while ignoring relentless hate speech (Love Jihad, Land Jihad…) and hate crimes like mob lynching, bulldozing homes, demolishing mosques or economic boycotts, with chants of ‘Jai Shri Ram’ to intimidate and strike fear. This accompanies state actions targeting Muslims: Waqf Amendment Act, draconian anti-conversion laws, and a weaponised SIR (Special Intensive Revision of Electoral Rolls) to disenfranchise vast sections of the electorate,” they averred. The progressives have sought the active involvement of all enlightened forces, civil society organisations and secular political parties to ensure that the demand for a gender-just, religion-neutral Uniform Civil Code is rooted in equality and human rights, rather than weaponized for communal division. Among the signatories to the appeal are: Naseeruddin Shah, Amol Palekar, Zeenat Shaukat Ali, Anand Patwardhan, Sultan Shaheen, Teesta Setalvad, Ram Puniyani, Tushar Gandhi, Mallika Sarabhai, Ratna Pathak, Feroze Mithiborwala, Anita Cheria, Zakia Soman, Jyothi Yedulla, Noorjehan S. Niaz, Madhu Bhaduri, et al.

Indecision Kills Personal Branding

Divyaa Advaani

Jan 17, 2025

3 min read

Updated: Jan 20, 2025

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.

Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.

Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.

Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.

Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.

Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.

One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.

During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.

The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.

Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.

Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)