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By:

Kaustubh Kale

10 September 2024 at 6:07:15 pm

Significance of Adhik Month

As Adhik Maas comes to a close, it is the right time to reflect on the deeper meaning of this sacred month. Adhik Maas, also known as Purushottam Maas, is dedicated to Lord Vishnu and is considered one of the most auspicious periods in the Hindu calendar. It is a month associated with prayer, discipline, reflection, charity and positive action. Why Adhik Maas Is Added Adhik Maas occurs roughly once every three years. The traditional Hindu calendar is lunisolar, which means it follows lunar...

Significance of Adhik Month

As Adhik Maas comes to a close, it is the right time to reflect on the deeper meaning of this sacred month. Adhik Maas, also known as Purushottam Maas, is dedicated to Lord Vishnu and is considered one of the most auspicious periods in the Hindu calendar. It is a month associated with prayer, discipline, reflection, charity and positive action. Why Adhik Maas Is Added Adhik Maas occurs roughly once every three years. The traditional Hindu calendar is lunisolar, which means it follows lunar months while also staying connected with the solar year and the seasons. Since the lunar year is shorter than the solar year, a difference gradually develops between the two. To bring the calendar back into balance, an extra month is added after almost every three years to synchronise the lunar and solar cycles. In simple words, Adhik Maas is a month of adjustment, alignment and correction. A Lesson for Our Own Lives This idea has a beautiful message for our own lives. Just as the calendar needs realignment, our life also needs regular realignment. Our habits, priorities, relationships, health, career and finances cannot be left unattended forever. From time to time, we must pause and ask ourselves whether our actions are matching our goals. Realignment in Investments The same principle applies to investments. Many people begin investing with good intentions, but after that, they do not review their investments and financial goals regularly. A SIP may be started, but it may not be increased for years. Lumpsum investments may be delayed even when money is lying idle in the bank. Financial goals may change, income may increase, responsibilities may increase, but the investment plan remains the same. Increase SIPs and Do Something Extra For long-term goals beyond three years, money should be invested in growth-oriented assets such as stocks, equity mutual funds, hybrid mutual funds and gold. If your income has increased in the last one year, your SIP should also increase. Ideally, one should try to invest at least 30% of monthly income through SIPs. This sacred month also teaches us the importance of doing something extra. In investments, that extra effort can be in the form of lumpsum investing. Whenever you receive additional money such as bonus, incentive, business profit, gift or surplus cash, it should be put to productive use. Correction Is Necessary for Growth Adhik Maas reminds us that correction is not a negative thing. In fact, correction is necessary for growth. The market also corrects to adjust itself and build a stronger foundation for newer highs in the future. That is why markets remain volatile and uncertain in the short term, but over the long term, they reward patience, discipline and consistency. Questions to Ask Before Adhik Maas Ends The end of Adhik Maas should not be seen only as the end of a religious period. It should be seen as an opportunity to take stock of life and money. Are your SIPs aligned with your current income? Have you invested your surplus cash? Are your investments sufficient for your future goals? Are you taking action, or only waiting? Reflection Must Become Action As Adhik Maas ends on 15 June, let us carry its message forward. Realign where needed. Correct what has been ignored. Add the extra effort required. A sacred month becomes truly meaningful when reflection turns into action. (The author is a Chartered Accountant and CFA (USA). Financial Advisor. Views personal. He could be reached on 9833133605.)

Indecision Kills Personal Branding

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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