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By:

Kaustubh Kale

10 September 2024 at 6:07:15 pm

Five Action Points for July

With the first half of 2026 now behind us, July becomes an important checkpoint in the financial calendar. The beginning of July is the right time to move from reflection to action. Here are five important financial action points to focus on. 1. Inflation-Beating Assets One of the most important principles of long-term investing is to ensure that your portfolio is designed to beat inflation. Inflation silently reduces the real value of your money over time. This is why your long-term...

Five Action Points for July

With the first half of 2026 now behind us, July becomes an important checkpoint in the financial calendar. The beginning of July is the right time to move from reflection to action. Here are five important financial action points to focus on. 1. Inflation-Beating Assets One of the most important principles of long-term investing is to ensure that your portfolio is designed to beat inflation. Inflation silently reduces the real value of your money over time. This is why your long-term investments must be in assets that have the potential to deliver inflation-adjusted returns. For long-term financial goals, investors should consider assets such as equity mutual funds, direct stocks and gold. For short-term financial goals, especially those required within the next three years, options such as bank fixed deposits, recurring deposits or suitable debt mutual funds can be considered. If a large portion of your money is lying in low-return instruments, July is a good time to review and reshuffle your portfolio. 2. Increase Your SIPs Systematic Investment Plans (SIPs) remain one of the most disciplined ways to build wealth. SIPs help you invest regularly, avoid timing the market and benefit from long-term compounding. However, simply having SIPs is not enough. Your SIP amount must also be sufficient. Ideally, investors should aim to invest at least 30 percent of their in-hand monthly income. A common mistake is not increasing SIPs even when income goes up. Whenever your income goes up, your SIPs should also increase. An annual SIP increase can make a significant difference to your long-term wealth creation. 3. Make Lumpsum Investments While SIPs provide discipline, they should not be your only investment strategy. Besides SIPs, it is important to do extra lumpsum investments voluntarily, every few months. Also, if you have received a bonus, incentive or any unexpected inflow, consider investing it as a lumpsum. The idea is simple: do not let surplus money remain idle for too long. Staying invested gives your money the opportunity to grow. 4. Secure Insurance Cover Health insurance and term life insurance are essential pillars of financial planning. A single hospitalization can disturb your finances if you are not adequately covered. Do not depend only on your employer’s health insurance. Buy a sufficient personal health insurance policy with the right features. Similarly, term life insurance protects your family’s financial security in case of an unfortunate event. Your cover should be based on your income, loans, dependents and future responsibilities. 5. Consult a Financial Advisor If you have not yet made a proper financial plan, July is a good time to do so. Even if you already have a plan, it should ideally be reviewed every year. Consult a well-educated, full-time financial advisor for your financial goal planning and execution. It takes years of education, experience, expertise and wisdom to write a prescription. Please do not self-medicate when it comes to your wealth. The first half of 2026 is over, but the second half still gives you the opportunity to realign your finances. Take action, stay disciplined and move steadily towards your financial goals. (The author is a Chartered Accountant and CFA (USA). Financial Advisor. Views personal. He could be reached on 9833133605.)

Indecision Kills Personal Branding

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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