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Correspondent

23 August 2024 at 4:29:04 pm

Nordic Narcissism

There is something uniquely comical about a tiny, insulated European Scandinavian country like Norway lecturing a rich civilisation like India on morality. The latest specimen comes from Helle Lyng, a purported journalist from an obscure Oslo-based daily Dagsavisen, who interrupted a tightly choreographed bilateral media interaction during Narendra Modi’s visit to Norway to shout about India’s allegedly dismal human rights record and low press freedom index. It was crude theatre masquerading...

Nordic Narcissism

There is something uniquely comical about a tiny, insulated European Scandinavian country like Norway lecturing a rich civilisation like India on morality. The latest specimen comes from Helle Lyng, a purported journalist from an obscure Oslo-based daily Dagsavisen, who interrupted a tightly choreographed bilateral media interaction during Narendra Modi’s visit to Norway to shout about India’s allegedly dismal human rights record and low press freedom index. It was crude theatre masquerading as journalism. The Indian and Norwegian Prime Ministers were not scheduled to take questions to begin with. Yet Lyng behaved less like a reporter seeking answers than an activist seeking virality. Within hours, India’s Opposition ecosystem and professional Modi-baiters within Indian media elevated Lyng into a democratic Joan of Arc. Her social-media footprint, dormant for months, burst into life. Whether coordinated or merely opportunistic, the spectacle had all the subtlety of a pre-packaged outrage campaign. Then, Aftenposten, Norway’s largest broadsheet, went one better with a crude illustration straight from the attic of colonial caricature when it rendered Modi as a snake charmer beneath the sneering caption, “A sneaky and slightly annoying man.” This is no satire but a stale racial cliché embalmed in Scandinavian self-righteousness. The affair revealed not just the shallowness of a section of Norwegian journalism, but also the extraordinary moral vanity of modern northern Europe. Norway is a country of 5.6 million people whose most enduring contribution to the political lexicon remains the surname of Vidkun Quisling, the traitor whose collaboration with Adolf Hitler during the Nazi occupation of Norway was so notorious that “quisling” entered the English language as shorthand for traitor and collaborator. Yet, contemporary Norway today floats about the world dispensing ethical report cards to postcolonial democracies infinitely more diverse and politically complicated than anything it has ever governed. Norway’s moral vanity would be easier to tolerate if its own recent history were not stained by horrors of its own. In 2011, right-wing racist Anders Behring Breivik murdered 77 people in one of Europe’s worst modern massacres. Norway, like every Western society, has grappled with extremism, racism and democratic tensions. Yet somehow these complexities never seem to invalidate its standing in the fashionable “freedom indices” endlessly weaponised against countries such as India. India, a deafeningly argumentative democracy of 1.4 billion people with thousands of newspapers, television channels and digital platforms attacking the government daily, is routinely portrayed as ‘authoritarian’ by opaque Western metrics. But countries inflicting chronic violence against journalists somehow fare better. This bizarre methodology reflects a closed loop of Western NGOs, advocacy networks and self-certifying liberal institutions validating one another’s prejudices. The real story was not Norway’s predictable condescension, but the speed with which sections of India’s own elite genuflected before it. The Scandinavian sneer found eager amplification from India’s own salon of professional Modi-baiters, whose instinctive reflex is to applaud any foreign sneer at India so long as it embarrasses the man they loathe.

Indecision Kills Personal Branding

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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