India’s streets, beaches, and highways are drowning in garbage. Will we ever learn to clean up after ourselves?
A recent journey along the Maharashtra-Goa coastline should have been an ode to natural beauty, with verdant cliffs meeting the endless blue of the Arabian Sea, stretches of golden beaches, waves lapping against pristine shores. Instead, it was a waking nightmare that revealed an alarming truth: there is no ten-meter stretch free of waste. Discarded snack wrappers flutter in the wind, plastic bags tangle in the undergrowth and empty water bottles bob along the surf. Once-scenic cliffs are now dumping grounds and the highways are lined with garbage. The sheer scale of the problem is overwhelming, yet strangely unsurprising.
India produces over 9.3 million tonnes of plastic waste annually, and much of it is strewn across our landscapes or dumped into rivers and oceans. Mumbai’s air is already a toxic fog, its AQI levels frequently breach hazardous limits, yet we compound the crisis by burning plastic waste - releasing dioxins, furans and other carcinogens into the air. Mumbai, often dubbed the city that never sleeps, finds itself in a relentless tussle with waste. As per reports, the Brihanmumbai Municipal Corporation’s Environmental Status Report for 2022-23 unveils a staggering statistic: the metropolis generates approximately 6,300 metric tonnes of refuse daily, with over 72 percent comprising food waste. This organic avalanche predominantly consists of vegetables, meat, tea, coffee remnants, and garden debris.
The city’s humid coastal climate exacerbates the challenge, leading to higher moisture content in waste, complicating treatment processes. While the Kanjurmarg facility employs Bio-Reactor Technology to process about 88 percent of daily waste, the Deonar dumping site, one of Asia’s oldest, still receives nearly 12 percent of the city’s refuse.
Landfills overflow while streams and drains clog with trash, leading to urban flooding and outbreaks of disease. Livestock graze on plastic-laden garbage heaps, their stomachs filling with indigestible toxins, slowly killing them.
Pune, Maharashtra’s cultural capital, mirrors Mumbai’s challenges. The city generates around 1,600 tonnes of solid waste daily and its dangerously burgeoning populace has made waste disposal a nightmare.
The beaches of Goa, which once drew backpackers and sun-seekers from across the globe, are now strewn with abandoned fishing nets, broken glass and disposable cutlery. The state generates 22 kg of waste per capita annually, surpassing the national average of 15 kg. Chief Minister Pramod Sawant’s recent revelation that 70 percent of village panchayats lack proper waste management systems underscores the severity of the issue.
In all this, the deeper malaise is an ingrained civic apathy. For too many Indians, cleanliness remains someone else’s responsibility, often that of municipal workers or overburdened sanitation staff. The sight of a pile of garbage doesn’t elicit shame but rather a passive acceptance. Even in Bollywood films, VFX teams have begun allocating budgets to digitally erase garbage from scenes, painting an illusion of a cleaner India that does not exist.
Broken Promises
At the policy level, India has toyed with environmental responsibility but failed in execution. Plastic bans exist on paper, but enforcement is laughable. Maharashtra’s ambitious 2018 ban on single-use plastics was heralded as a game-changer, yet within weeks, the familiar sight of polyethylene bags, thermocol packaging, and disposable cups returned to markets and roadside stalls. Goa, too, has repeatedly announced crackdowns on plastic waste, but take a stroll through its flea markets or riverside haunts, and you’ll see the evidence of failure.
Single-use plastics persist because they are cheap, available and easy to discard - out of sight, out of mind. Corporations flood the market with non-biodegradable packaging, but consumers, too, are complicit. The chaiwala still serves tea in flimsy plastic cups; the street vendor still wraps snacks in polyethylene; and the middle-class shopper, despite carrying a cloth tote, still picks up a plastic bag “just in case.”
Change, if it is to come, must be radical. No more feeble awareness campaigns or bureaucratic half-measures. We need fines for littering that actually hurt, not token penalties that go unenforced. We need mandatory waste segregation at the household level, with strict monitoring. We need an aggressive push for alternatives to plastic, subsidizing biodegradable options and phasing out non-recyclables.
More importantly, we need a cultural shift. Indians must begin to see littering as a shameful act, an offence to the nation’s dignity, not a minor inconvenience to be ignored. We must call out friends and family when they toss wrappers onto the street. We must demand accountability from our elected representatives and shame businesses that continue to flood the market with wasteful packaging. Name and shame must become a tool of civic pressure, whether through social media campaigns or public reporting.
Community-driven initiatives, like the clean-up efforts by Mumbai’s Afroz Shah who single-handedly transformed Versova Beach, show that change is possible. But one man, one organization or one government scheme will not be enough. India must decide whether it wants to remain the world’s garbage dump or take responsibility for its future.
We are already dangerously close to the point of no return. It is time to stop pointing fingers and clean up after ourselves. Indians, we need to stop littering!
(The author is Founder and Creative Director at Trip Creative Services, an award-winning communication design house.)
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